Turn your expertise into inbound leads.
A 12-week cohort for service-based experts ready to shift from effort-driven outreach to an authority-led inbound system developed through authoring a book.
5 spots. Cohort opens July 31.
“Before joining the cohort, I had plenty of ideas but struggled to organize them into a book. The lessons, templates, and guidance gave me a clear structure and the confidence to keep writing.”
— Doreen M.“Analena’s program provided a very structured way to get through the writing of the book. The emails provided a daily task list and accountability framework that kept me on track.”
— John D.“Writing a book has always been something at the back of my mind for years, but it was through this programme that I found the confidence and the framework to start making it a reality.”
— Katerina P.You’re doing the visibility work. What you don’t have yet is a system.
Right now, every month starts from roughly the same place, and generating leads still depends on how hard you push. It works, but it doesn’t compound. You already know the bigger version of this: inbound leads, authority doing some of the work, and a book that proves the system behind your expertise.
Published & Positioned is how you build that.
“Implementing Analena’s strategy has been shockingly effective.”
— Silas J. Lees, CEO at WiggyWam
What’s included
What’s actually inside Published & Positioned
This isn’t just a writing course. It’s a 12‑week implementation container where you build an authority‑led inbound system and a publishable book that proves it, with coaching and accountability built in.
3 Private 1:1 Coaching Calls
One per month with Analena. These are working sessions on your book, your positioning, and the stage of the system you’re in. If you get stuck, we get you unstuck — live, on your actual material.
2 Live Group Calls
One at the start to lock in your book strategy and outline. One at the end to mark what you’ve built and map how you’ll deploy it as a lead‑generation asset going forward. Both are recorded.
4 Authority System Modules
The backbone of the methodology: positioning and niche definition, chapter architecture, interview‑driven research, and the lead‑generation mechanics woven through every phase of authoring your book.
Private Author Community
A private space designed to support momentum, implementation, and accountability as you build your book and the system behind it.
Lesson Emails
Every Monday, Wednesday, and Friday you get a specific, short action that advances your manuscript and your positioning at the same time.
Templates & Resources
Every framework, worksheet, and reference document used in the program — including the 10‑Chapter Authority Book Blueprint, the planning document the entire methodology is built around.
At the end of 12 weeks, you have a complete, publishable manuscript — something you can hold, share, submit, or publish on the timeline that makes sense for your business. You also have an inbound lead generation system that has already been operating since the interview process began, well before the manuscript was finished. Conversations have been had. Relationships have been built. Positioning has been established.
That system does not stop at week 12, and it does not stop when the book is published. It compounds. Every conversation the book starts, every introduction it earns, every inbound inquiry from someone who has already decided you are the person they need — that is the return on a system you built once and keep benefiting from over time.
What happens by week 12 — and after
Good fit if
You are a service-based expert — coach, consultant, advisor, realtor, broker, or specialist — with real expertise and a defined niche.
You currently generate leads through outreach, referrals, or content, and want a system built around your knowledge rather than your constant visibility.
You are willing to commit 3–5 hours a week for 12 weeks to build something durable.
You want a lead-generation asset that works independently of any algorithm, platform, or any given month’s level of activity.
You understand that the interviews are not optional. They are the lead-generation process.
Who this is for — and who it isn’t
Not a fit if
You are still figuring out what you do or who you serve.
You want a passive program you can consume without implementing.
You want a book as a vanity project rather than a business asset.
You want a shortcut to authority rather than a system that builds it.
You’re a lone wolf who has no interest in community or accountability. If you were going to do this entirely on your own, you’d have done it already.
“Published & Positioned exists because most experts spend years saying they should write a book and never do — not because they lack the expertise, but because no one has given them a system that makes building the book and growing the business the same activity. That is what this program is.”
She built a six-figure business in one year with no network.
Meet Analena
The process became the system.
Analena Mandlsohn is the founder of Published & Positioned. She is an authority positioning coach and the author of “Getting to Sold.”
She built her business from scratch without a large network, a marketing budget, or an existing audience. She used the process of researching, structuring, and writing a book as a lead‑generation system. Within a year, that system had taken her business to six figures and has since been the driving force behind multiple millions of dollars in real estate sales.
The Investment
A 12-week system for authority, inbound leads, and a publishable book.
TWO PAYMENTS
USD$ 1,300
PAY IN FULL - SAVE
USD$ 2,250
5 spots. Cohort opens July 31.
You might be thinking…
Questions before you reserve your spot
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Realistically, 3–5 focused hours per week across 12 weeks. If I told you that at the end of the cohort you’d receive a million dollars (disclaimer: you won’t), you’d find those hours, wouldn’t you? The issue is almost never time; it’s what we decide to prioritise.
The irony is that if you implement and keep running this system, you’re building the foundation of a seven‑figure business — not in a lottery-ticket way, but in the “my leads and authority compound over time” way.
The question isn’t whether you have the time. It’s whether this is important enough to give your time to.
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Most book courses focus on helping you “get a book out” and leave you to figure out how it fits into your business. Published & Positioned is built around a lead‑generation system first. The authority book is designed as the asset that captures and proves that system for your buyers and clients, not as a vanity project or an Amazon badge.
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Because this methodology was developed in the field. I used the process of researching, structuring, and writing a book as a lead‑generation system to grow a service business from scratch without a big network, ad spend, or existing audience. In this cohort, you implement that same system, adapted to your expertise and niche.
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Not with a system. You’re not staring at a blank document; you’re following a clear 10‑chapter blueprint, and a proven system. If you stay with the process, a complete, publishable manuscript in 12 weeks is realistic — and the lead‑generation system starts working before the manuscript is finished.
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The lead‑generation process begins in the research and interview phase, which starts in the first few weeks of the programme. You are not waiting for the book to be finished or published for the system to start working.
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Yes. This methodology is designed for people who don’t see themselves as writers. You are not being asked to write from a blank page. You’re given a structure that shows you what belongs in the book, why it belongs there, and how to turn what you already say to clients into clear, useful chapters. If you can explain what you do to a client, you can do this.
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The real question is whether one strong client, project, or engagement generated by this system covers the investment. In most expert businesses, a single new mandate, retainer, or deal more than pays for the cohort. You’re not buying a course; you’re building an asset and an inbound lead generation system that will keep returning value as long as you want it to.
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No. You will leave with a complete, publishable manuscript, but there is no requirement to publish through any particular channel or on any specific timeline. The system is still valuable even before publication; the book simply captures and proves what you’ve built.
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The methodology works for service‑based experts with a defined niche and a specific problem they solve. If you have genuine expertise, a clear ideal client, and a body of work worth structuring into authority, it will work for your niche.
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No. Because spots are limited, your place is reserved, and the programme includes immediate access to proprietary materials, all sales are final.
Published & Positioned is designed for professionals and business owners, not private consumers.
Please reserve a spot only if you’re committed to doing the work.
Not because they lack the expertise, but because they keep waiting to feel “ready” while the visibility treadmill keeps spinning. Twelve weeks from now, you can still be generating leads the hard way — or you can have an authority‑led inbound system in motion and a publishable book that proves it. Published & Positioned is for the people who are done waiting for the right moment and ready to give their expertise something durable to stand on.
Most experts know they should build a reliable inbound lead system. Very few do.
5 spots. Cohort opens July 31.